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That’s A Wrap For WTM Africa 2019

World Travel Market Africa 2019 wrapped up today, Friday 12 April, with new connections, continent-building deals and a sense of excitement about where African travel & tourism is headed in the future.

Once again, WTM Africa 2019 was privileged to partner with the City of Cape Town as Host City. The continued support of the City is a key factor in the success of the show, and the involvement of the City of Cape Town is testament to the importance of WTM Africa within the tourism landscape.

The final day of WTM Africa 2019 focused on digital trends and technology in tourism with the Travel Forward with E-Tourism Africa Seminar (eTAS), facilitated by E-Tourism Frontiers Digital Business Leader Mavin Waganda. Launched in London in November 2018, Travel Forward focusses on future-proofing travel businesses in the digital age, helping ensure relevance and improving revenue-generating opportunities. Megan Oberholzer, Travel Tourism & Sports Portfolio General Manager at Reed Exhibitions, announced that WTM Africa 2020 will host a dedicated two-day Travel Forward event. During Waganda’s opening presentation, he discussed ways to cut through digital messaging clutter, citing the example of how consumers’ increasing role in influencing the quality of content they consume is seeing a shift away from long-term tie-ins with celebrity influencers and an inclination towards working with micro-influencers, because of the way they attract genuine engagement.

Deputy Director General: Economic Operations, Western Cape Government, Rashid Toefy, moderated a panel discussion at the inaugural African Tourism Investment Summit on Public-Private Partnerships (PPP) in Tourism Infrastructure Development, featuring AfriCatalysts CEO Dumi Jere; Chairman & Founder of Mantis Group, Adrian Gardner; National Basketball Association Africa Vice-President & MD Amadou Fall and SANParks CEO Fundisile Mketeni. Gardner stressed the importance of including local communities in the PPP space, to help upskill them and boost micro-economies. “If we don’t involve communities going forward, the future of the wildlife space in Africa is in trouble,” he said.

Oberholzer says that the team already has their eye on WTM Africa 2020, with next year’s event announced to take place in Cape Town from 6-8 April. “After an amazing three days at #WTMA19, the planning starts all over again to make #WTMA20 even more phenomenal and relevant to industry needs. Keep an eye on our website for details of next year’s event,” she says.

Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

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