This week, Travelstart announced the launch of the ‘Travelstart Media Hub’ as the OTA offers a new media division that will support tourism agencies, airlines, cruise companies and related organisations with a platform to promote their brands and services to a global community of travellers.
With an addressable audience of fifty million travellers globally, the Travelstart Media Hub aims to deliver better advertising value by capitalising on twenty years of relationships and content and community development in the travel market.
Jerome Touze, Managing Director of Travelstart, said: “After twenty years of investing in trusted digital travel content and audience development, it’s a natural progression for us to extend our services in the media vertical.”
In addition, business travellers can benefit from negotiated fares, corporate deals, no setup fees and round-the-clock customer support.
The Travelstart Media Hub avails advertisers with a robust campaign activation service, including the design of creative content, video production and access to a suite of resources to initiate connections with pre-defined audience segments. Advertisers will benefit from Travelstart’s influencer network, lead generation campaigns, native advertising, customisable microsites, market research tools, social media and pre-negotiated TV and radio media plans, among other branded-content solutions.
The Travelstart Media Hub is uniquely underscored by the OTAs travel booking technology which empowers advertisers to contextually facilitate bookings directly in the promotional content environment. In addition, the Media Hub is flexible so that advertisers can shape advertising content for targeted audiences, such as targeting by country, age, gender, and device type.