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Travelstart Moves Into Media Space

Online travel agency Travelstart expands into the media business with the launch of Travelstart Media Hub

This week, Travelstart announced the launch of the ‘Travelstart Media Hub’ as the OTA offers a new media division that will support tourism agencies, airlines, cruise companies and related organisations with a platform to promote their brands and services to a global community of travellers.

With an addressable audience of fifty million travellers globally, the Travelstart Media Hub aims to deliver better advertising value by capitalising on twenty years of relationships and content and community development in the travel market.

Jerome Touze, Managing Director of Travelstart, said: “After twenty years of investing in trusted digital travel content and audience development, it’s a natural progression for us to extend our services in the media vertical.”

In addition, business travellers can benefit from negotiated fares, corporate deals, no setup fees and round-the-clock customer support.

The Travelstart Media Hub avails advertisers with a robust campaign activation service, including the design of creative content, video production and access to a suite of resources to initiate connections with pre-defined audience segments. Advertisers will benefit from Travelstart’s influencer network, lead generation campaigns, native advertising, customisable microsites, market research tools, social media and pre-negotiated TV and radio media plans, among other branded-content solutions.

The Travelstart Media Hub is uniquely underscored by the OTAs travel booking technology which empowers advertisers to contextually facilitate bookings directly in the promotional content environment. In addition, the Media Hub is flexible so that advertisers can shape advertising content for targeted audiences, such as targeting by country, age, gender, and device type.

Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

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