South African Tourism, the official marketing agency of South Africa, and Norwegian Cruise Line, the third-largest cruise line company globally, are the foundation customers of the Travelstart Media Hub; the government agency and the cruise line will leverage Travelstart’s content and audience offerings to amplify their products and services locally and abroad.
“Travelstart is an established media partner with deep understanding of the consumer traveller market,” said Browen Auret, General Manager Brand & Marketing at SA Tourism. “Their digital prowess and powerful audience reach will help us inspire people with meaningful and measurable sponsored content and help us fulfil our mandate of promoting South Africa as a destination.”
“Travelstart is not only Africa’s leading online travel agency but is also an accomplished media partner providing a suite of profile-raising tools to engage a 50 million-strong audience of travellers, around the world. We couldn’t be happier to serve South African Tourism and Norwegian Cruise Line as our debut Media Hub customers,” said Touze.