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Cannabis and Its Impact on the Hospitality Industry

Photogenic meals put pressure on chefs worldwide to make plates not only tasty but instagrammable. A new trend has hit the kitchens – and that’s cannabis infused beverages and meals. South Africa recently legalized marijuana. Will its hospitality industry follow in the footsteps of international hoteliers giving cocktails and meals infused with different cannabis elements?

One of many cannabinoid compounds found in cannabis, CBD is considered by many to be a remedy for pain, anxiety and insomnia as well as to promote general relaxation. Unlike its tetrahydrocannabinol (THC) counterpart, it does not produce psychoactive effects and is thus legal to consume.

As a result, CBD-infused products are flourishing, and hospitality food and beverage has been an early adopter. CBD gummies and chocolate bars are showing up in hotel minibars. Because CBD oil is tasteless, it is easy to add it to food without impacting the taste.

With cannabis now legal, its only a matter of time to see if the “Amsterdam Effect” will reach African shores.

Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

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