Travellers are under pressure to share their location and pictures of your journey because “If You Didn’t Post About It, Did It Really Happen?” With so much useful imagery and videos out there created by travellers, travel brands need to understand how to use it in their own marketing strategies and how this user generated content can be used correctly to be successful.
What You’ll Learn:
- Why travel brands should embrace user-generated content in their marketing strategies
- How brands can use user-generated content to market to travellers
- Best practices for getting photo rights to incorporate user-generated content
- Best practices for getting photo rights to incorporate user-generated content
- Examples from leading brands that use user-generated content
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