Insights

Guide to Working with User Generated Content

Travellers are under pressure to share their location and pictures of your journey because “If You Didn’t Post About It, Did It Really Happen?” With so much useful imagery and videos out there created by travellers, travel brands need to understand how to use it in their own marketing strategies and how this user generated content can be used correctly to be successful.

What You’ll Learn:

  • Why travel brands should embrace user-generated content in their marketing strategies
  • How brands can use user-generated content to market to travellers
  • Best practices for getting photo rights to incorporate user-generated content
  • Best practices for getting photo rights to incorporate user-generated content
  • Examples from leading brands that use user-generated content

Contact us to get access to this full report.

Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

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