Hilton will be opening its first Canopy by Hilton brand hotel in Africa in 2021. The 150-guestroom Canopy by Hilton Cape Town Longkloof will be located near Cape Town’s historical epicenter, the Company’s Garden. It will bring to life the heritage of a 112-year-old site, Longkloof Studios, a building that began life as the premises of what was then the United Tobacco Company and subsequently served as the home of Cape Town’s Women’s Institute.
In keeping with its traditional place within the social fabric of the city, guests will be welcomed by friendly “Enthusiasts” selected for their expert local knowledge and will be invited to partake in local food and drink tastings alongside the local community.
Gary Steffen, global head of Canopy by Hilton, said: “Canopy by Hilton was created to redefine the lifestyle hotel space for travelers who want an upscale hotel to help introduce them to desirable neighborhoods around the world. Every detail in the design and facilities of these hotels is created with that ethos in mind, and our Longkloof property will be no exception, capturing the dynamic vibe of the precinct and its reputation as a trendy hangout for Cape Town urbanites.”
Patrick Fitzgibbon, Hilton’s senior vice president of development for Europe, the Middle East and Africa, said: “Cape Town is one of the world’s most sought-after destinations, offering an array of attractions to suit every travel occasion. Canopy by Hilton becomes our third brand to gain a presence in the city, and we are eyeing further expansion.”