Top Investment Hospitality Markets in Africa Released

Acknowledged as one of the continent’s leading hospitality investment experts, Wayne Troughton of HTI Consulting shared unique insights on the Top 5 and Bottom 5 Hospitality Investment markets in Africa ahead of the 10th annual African Property Investment (API) Summit in Johannesburg on 2 & 3 October.

Recognised as Africa’s premier investment showcase for African real estate over the past decade, the two-day event is celebrated as a deal making platform for investors looking to access opportunities and developers seeking to attract capital.

According to Troughton, the hospitality sector continues to attract investment from a broad spectrum of international and African investors says Troughton.

“We are tracking investment from structured funds, predominantly from Europe and the Middle East; an increasing percentage of High Net Worth Individuals (HNWIs) from Europe, Middle East, and Africa itself), Owner operators that invest from Europe, Africa and the USA), as well as Family Offices Middle East, the UK, Europe, and SA.”

The most popular investment opportunity at the moment includes midscale urban hotel assets of 150 rooms, which are located close to corporates, conferencing centers and transport nodes.

Top Hospitality Investment Markets in West Africa

According to Troughton, the Top Investment Hospitality Markets in West Africa are Abidjan, Dakar, Cape Verde and Accra, while the bottom five are Bamako, Niamey, Ouagadougou and Conakry.

Top Hospitality Investment Markets in East Africa

In East Africa, the Top Investment Hospitality Markets are Kampala, Addis Ababa, and Dar es Salaam, whilst the bottom are Nairobi (over supply) and Kigali (over supply and limited demand).

Addis Ababa

With the current highest Average Daily Room rates (ADRs) on the continent, Addis Ababa is touted as an attractive option, but Troughton cautions that the market remains challenging due to a lack of forex, which is resulting in developers battling to complete their hotel developments. However, he notes that if a developer has the proper and adequate financial backing and the correct project team to get a half completed development finalized,  then the “opportunity is there,” he adds.

Dar es Salaam

A market with plenty of opportunity, the city has performance challenges in recent years due to a lack of direction in policy for private sector, increased supply in the CBD node and reduced levels of demand. Whilst the CBD node is experiencing occupancy and ADR pressure, the outlook on the Peninsula is more optimistic.


As one of the next hubs for investment, Kampala’s current limited branded supply, and with the oil prices entering a recovery period, the City provides a “strategic and attractive opportunity for investors,” says Troughton.


If an investor is able to buy an unbranded hotel in Kigali and adequately convert into an international brand then there is upside if well located. Whilst the Government in Rwanda remains pro-active in attracting investment and high economic growth is projected, the growth is off a low base and demand volumes for the City remain limited when compared to other East African cities.

West Africa

Currently, the most attractive markets are Cape Verde, Senegal, Benin and Ghana. While other markets provide opportunity, the possibility of security or political unrest can hamper performance and cashflows for long periods.

As an industry platform for deal making, Troughton hopes to use the API Summit platform to meet and engage with investors whom are active and operate in the hotel and mixed-use real estate development market. Adding that, “We would like to meet and talk with bankers interested in exposure in the African hotel space, and for them to connect me with their colleagues in other African countries.”

Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

Leave a Reply