Insights

Attracting Affluent Travellers to Africa

Travelling around the continent is often too expensive for the lower and middle class locals. To keep hotels, restaurant and experiences afloat, they often need to target the elite income earners to visit their properties. This research looks how travel brands are attracting wealthy international travellers from places like North Africa, Europe, Middle East and Asia. It dives into the key trends impacting travel preferences, attitudes, and behaviors.

What You’ll Learn:
  • Definition of Affluent Travellers
  • Mapping the Affluent Traveller: Income, Age, With or Without Children and Travel Frequency
  • How often do Affluent Travellers travel and where on the continent do they like to go?
  • How do Affluent Travellers prioritise experiences
  • How do Affluent Travellers choose a destination and plan their trip? What resources do they use?
  • What channels do they use to book and pay for their travel (flights, accommodation and tours)?
  • How important is alternative tech driven travel? Are the Affluent embracing alternative car hire and accommodation options?
  • The definition of luxury then and now: What Affluent Travellers want from luxury travel

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Miriro Matema
the authorMiriro Matema
Born in Zimbabwe and living in South Africa, Miriro is a seasoned publishing editor and writer, having worked with leading brands in investment, business leadership and entrepreneurship. Passionate about Africa’s development, Miriro is also a dynamic marketing consultant with 10 years experience working with startups and large multinational corporations. With a heart for travel, Miriro spends her time discovering the nooks of crannies of Africa’s hidden gems, taking the roads less travelled, meeting the beautiful people that call Africa home while exploring their food and culture. Miriro is currently a writer with Byolife Travel and Gallivant Africa

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