As South Africans gear up to welcome the festive holiday season, Gauteng Tourism Authority (GTA) is set to officially launch its provincial Domestic Tourism Festive Season Promotional Campaign – #GPFestiveSummer.
Hosted by Gauteng MEC for Economic Development, Agriculture and Environment, Ms. Morakane Mosupyoe, the provincial destination marketing agency will in the next coming days embark on a promotional drive to encourage Gauteng locals and visitors alike to travel locally, explore their backyards and enjoy the festive summer differently and responsibly.
Gauteng is open and ready to once again offer the best experiences for locals and visitors to discover and enjoy. Some of these will be explored over a 4-day programme which starts on 30 November in the western region of the province – an area that houses breathtaking leisure and outdoor adventure activities, as well as the world-renowned Cradle of Humankind World Heritage Site. The second leg, set to take place in the northern region of Tshwane, kicks off with a visit to the Rosslyn BMW plant to engage on leveraging opportunities for innovation and investments for the visitor economy in the province. The latter part of the programme will discover ‘new urbanist’ shopping and entertainment spaces in the Menlyn Maine precinct and culminate with nature activities at the Rietvlei Nature Reserve. “As we emerge into sector recovery, Gauteng Tourism resumes its activities with a renewed spirit that aims to pursue and maximize on tourism economy diversification, attract investment, increase revenues and create job opportunities,” says Gauteng Tourism Authority Acting CEO Barba Gaoganediwe.
Aimed at stimulating the local visitor economy in response to the COVID-19 pandemic, the campaign will also showcase Gauteng’s readiness in the implementation of the de-risking protocols by tourism products, experiences and amenities. “Since the easing of lockdown restrictions, all systems have been put in place to ensure that our locals, national and international visitors have a safe and enjoyable summer break, whilst they adhere to COVID-19 protocols,” says Gaoganediwe. Following updates that COVID-19 cases are increasing in the country, the province has emphasised the importance of following health protocols during festive season travels. “We appeal to our residents and visitors to be mindful of the protocols that have been put in place for their safety and encourage people to keep their distance and to wear masks in public and closed places,” adds Gaoganediwe.